About Us

As General Manager, Mike Sheetz brings over 35 years of experience in sales, marketing, and management to Superior Wine and Spirits. He started his career with Southern Wine & Spirits of San Diego as an on-premise /hotel specialist. He then switched gears as a supplier, working for Sebastian Family in Sonoma, covering Southern California and Hawaii. He then worked as a Western Regional Division Manager for Shaw Ross and later came back to work for Sebastiani’s as VP of Sales for The Other Guys. Just before arriving to Florida, Mike worked for Johnson Brothers of Hawaii as a Portfolio Manager His skills include a “to market” strategist, pricing, national retail sales calls, managing sales team as a supplier and distributor, and building brands and sales teams.